Shruti Veeramachineni is a creative director based in London. In the last 6 years, she has been a major facilitator of the creative output for many content, digital, and integrated campaigns at Gravity Road, stewarding brands such as Sainsbury’s, Three, Mondelēz and Uber. Her brief stint away from advertising and into the world of technology and entrepreneurship resulted in the birth of WowMum, a critically acclaimed parenting digital platform. Shruti's previous global experience included Goodby Silverstein & Partners in San Francisco where she worked on brands such as Adobe and Sprint. She is also an accomplished animator graduated from Vancouver film school.