Ben Bale

Creative Innovation Director, Drum
Ben is the Creative Innovation Director for Drum. Understanding the psychological and cultural impact of our content as well as the environment in which it is experienced. In short, he sits somewhere between creative, strategist and technologist. With over 11 years’ experience within digital media, he has experienced social through multiple iterations and across multiple markets and platforms. This has included setting up the very first social channels for Northern & Shell (Including OK! Magazine and the Daily Express) as well as dealing with multi-national social media crisis communications for Danone, producing SEO and social content for IKEA and delivering award-winning on-going social strategy for McDonalds.
Previously He worked in Zenith Optimedia's worldwide content division, run Weber Shandwick's Australian digital offering and set up CMG's Australian digital content production studio.