Kate McActhur


Head of UK Marketing, Square
Kate is the Head of UK Marketing for Square, leading all research and insights, advertising, content and social media and retail. Prior to Square she spent 6 years at Amazon, including helping launch and leading marketing for AmazonFresh in the UK; leading pan-EU marketing for Amazon Media Group; and overseeing offline retail marketing and merchandising for Kindle across Europe. Previously, she worked at Samsung as Head of Retail Marketing for UK and Ireland, and at Apple working on new store launches for the Premium Reseller programme. She has an MBA from HEC Paris and an BA in French from the University of Southern California.