Laura Street is Head of Content, Social & PR for CollectPlus – the UK's largest independent store-based delivery and returns service. She joined CollectPlus in 2014, having previously worked as a freelance social media and content consultant for brands including ShopStyle, Birchbox and Bicester Village. Over the last 12 months, she has produced a series of how-to films starring influencers like Lizzy Hadfield and Sinead Crowe, as well as the award-nominated short film ‘Coat Tale’ to support the Wrap Up 2018 campaign. Despite having a budget of just £7k, Coat Tale was recognised alongside the John Lewis advert in a list of top adverts of the festive period. Promoting the films to a target audiences has been vital in the success of these two very different projects and has resulted in a high CTR and very low CPV.