WHO IS INVOLVED?
BUILD BRAND RECOGNITION WITH PR
It’s 2018, but are you ready to film your brand or... brand your film? Last year, our guests recognised that the PR industry is “nimble and quicker at understanding how the news cycle works when compared to the advertising industry, which is more focused on the creative elements of a brand film”. This year, understand why? and how? brand films should be “treated like art, rather than part of a marketing campaign”.
TELL A STORY WITH THE FILMMAKER
Take a back seat and hear from an award winning film director on what it takes to break through media and deliver a picture that tells an authentic story.
ARE THEY GEN Z ...OR ‘MILLENNIALS ON STEROIDS’?
Generations are changing; brands are ever forever competing; but who are we competing for now? Gen Z are seen as ‘millennials on steroids’ and are constantly demanding more from technology. How do brands deliver content that keeps the ‘iGeneration’ engaged?
PANEL DISCUSSION: SESSION TBC
HOW DO THEY DO IT?
Hear from an entertainment specialist in viral video, trending content and the latest news, on how the best storytelling brands are narrating their stories and tips on going viral.
THROUGH THE HUMAN ANATOMY
Learn lessons in neuroscience and psychology that could transform your storytelling. Hear from an expert on how the human brain turns life events into dramatic narratives using examples of great stories from fiction, non-fiction and screenwriting.
Join Campaign and PRWeek in interactive workshops to get a better understanding of the craft and creativity behind branded film.
SEE IT FOR YOURSELF
BRAND FILM FESTIVAL IGNITE PRESENTATIONS
Hear from the professionals themselves in a series of ‘Ignite talks’ whereby each brand has 15 minutes to share their case study in 15 slides. Sharing behind the scenes moments on how they captured a story and bought it to life - including the challenges they faced and success they measured.