Brand Film Festival London


1 May 2019 - Hawker House
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2018 Highlights

INNOVATION. CREATIVITY. EFFECTIVENESS.

Brand Film Festival returns to Hawker House, London on Wednesday 1 May to celebrate the best of brand storytelling throughout Europe.

As it becomes harder to reach audiences through traditional media, innovative brands and agencies are transforming the marketing business with the use of brand films. A branded content film begins with an exceptional collaboration with a filmmaker with the ambition to deliver a visually powerful story that subtly delivers the brands message.

Supported by industry leading brands PRWeek and Campaign, the two-part festival hosts an afternoon of thought provoking content sessions into the growing industry of new advertising followed by an evening cinematic showcase, where we award the best in the industry.

Brand Film Festival London is PRCA CPD accredited. When you attend Brand Film Festival London you'll receive credits towards your continual learning and development.

Judges Nominations


Nominate yourself and/or a colleague to join our prestigious Brand Film Festival London 2019 judging panel. We pride ourselves on having some of the most influential and respected members of the industry judging these prestigious Awards and we would like to invite you to nominate today.

2018 Winning videos


Brand Film Festival 2018


2018 Content Programme


2019 programme tbc

13:30 Welcome to Brand Film Festival 2018


13:40 Panel Discussion: A focus on female leaders in the film industry

Despite the rise in female influencers and the attention brought to life during the International Women’s Day, there is still a significant lack of females within the film industry. Recent statistics show that there is only 1 female director per every 22 men in Hollywood - so what are we going to do about it? Hear the stories of 3 independent UK female filmmakers on how they’re breaking through the male dominated industry and setting an example for women in the industry.


Emma Dark, Award-winning Filmmaker, Actress and Model

Kate Shenton, Independent Filmmaker and Writer

Anna Mimi Jayson, Independent Filmmaker


14:10 LADbible - Storytelling 101

LADbible is the home of entertainment, viral video, trending content and the latest news. FInd out from the managing director of the LADbible's in-house content management agency on how the best storytelling brands are narrating their stories and tips on going viral.


Ian Richardson, Managing Director, Joyride, LADbible Group


14:30 Short-form vs. long-form branded content

When it comes to branded content in today’s evolving online world, there has been a lot of new attention focused on whether brands should concentrate on creating long-form published content or short-form branded content. In this session, TVC and Economist Films discuss the general shortcomings focused on short-form content while weighing the benefits of more in-depth long-form versions of created content. Discover which version will have a larger impact on your brand when taking your goals into consideration.


Jamie Credland, SVP Strategy and Marketing, The Economist Group

Greg Lappage, Creative Director, TVC Group

Amanda Steimberg, Global Brand & Marketing Director, Tax EY


15:00 Refreshment Break


15:30 The importance of going vertical for brand film

In 2018, if you are not making your brand video in vertical, you should have a very good reason why. Vertical started as a need, driven by consumer habits, and has become the window through which we perceive reality. In this presentation, Nespresso and Userfarm show how vertical video is no longer an amateur mistake to be derided by film professionals, but is now a respected filmic art form that has immense power for brands and is fast becoming the dominant format for brand video.


Jeffrey Lee, Chief Marketing Officer, Userfarm

Nicolas Duplaix, Head of Global Sponsorship and Events, Nespresso


15:50 How are we behaving towards branded content?
Transform your storytelling by understanding people’s interaction with branded content in a psychological and sociological context. In this session, Shruti reviews how successful branding and advertising campaigns succeed in establishing emotional connect to significantly enhance customer engagement.


Shruti Veeramachineni, Creative Director, Gravity Road



16:10 Maximising Your Story Potential

Distribution is a crucial element of any branded content campaign, which is often overlooked. We explore the key stages in developing and deciding upon the distribution strategy that will maximise the potential impact of your branded content - at the start of the journey, rather than the end!

Andrew Canter, Global CEO, BCMA Michael Wylie-Harris, Head of Content & Marketing Director, Bulbshare Gill Huber, Head of Marketing & Communications, Posterscope, PSI & MKTG Alex Morris, Creative Director, Barcroft Media


16:40 Delivering an authentic brand message via film

A brand film isn’t the same as an ad you see on the tv. It tells a story where the brand itself is barely mentioned however, still hits home with all of the key points and values in a more authentic way. In this session, discover how brands can play a role in VR, AR and experiential storytelling as the landscape of content marketing changes in 2018.


Raquel Bubar, Director, T Brand Studio, The New York Times

17:00 Refreshment Break


IGNITE SERIES:

Join Brand Film Festival UK presenters in a series of storytelling presentations where we’ve challenged each speaker to race against the clock with only one slide per minute and a maximum of 20 minutes.


17:30 IGNITE: Going Live with Branded Content

War Child #BritsWeek and O2 came together to engage UK music fans and innovate the fund raising cause. Working with creative content agency Silver Bullet, a Facebook ‘donate’ tool was developed for the first time on a UK live music production. This allowed viewers to donate directly within the live viewing experience. Learn how the live facebook broadcast was delivered to drive donations and maximise the brand’s exposure.

Kate Simons, Creative and Media Manager, O2 (Telefónica UK)
Andy Wood, Chief Operating Officer, Silver Bullet Entertainment Ltd


17:55 IGNITE: Diving into the underground: a guide for brands

This presentation will explore the increasing attraction of the underground music scene for brands, and will provide some key lessons for brands in how to effectively leverage the influence of the people, platforms and organisations in the underground music scene to engage a hard to reach, hard to win generation Z audience.


Tom Elton, Marketing Manager/ Head of Music, Ballantine's Scotch whisky

Steven Appleyard, Chief Business Development Officer, Boiler Room

Mimi Rasmussen, Senior Account Manager, M&C Saatchi Sport & Entertainment


18:20 IGNITE: #CondomHero – Durex & World AIDS Day 2017

In partnership with UNILAD to create a provocative piece of branded content targeting 18-24 year olds; Durex worked together with Premier Comms to show how branded content can be used as a part of a wider integrated public awareness campaign.


Lawrence Francis, Director - Client Strategy, Premier PR

Ben Crawley, GBMM Equity Durex & KY, RB Global


18:45 End of content

19:00 Doors open: Brand Film Festival Evening Showcase


Brought to you by

PRWeek and Campaign USA launched Brand Film Festival for the first time in 2015. See what our transatlantic brothers and sisters are up to by visiting brandfilmfestival.com.

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