Brand Film Festival London


INNOVATION. CREATIVITY. EFFECTIVENESS.

Brand Film Festival returned to London for its second edition, on Wednesday 2 May to celebrate the best of brand storytelling throughout Europe.

As it becomes harder to reach audiences through traditional media, innovative brands and agencies are transforming the marketing business with the use of brand films. A branded content film begins with an exceptional collaboration with a filmmaker with the ambition to deliver a visually powerful story that subtly delivers the brands message.

Supported by industry leading brands PRWeek and Campaign, the two-part festival hosted an afternoon of thought provoking content sessions into the growing industry of new advertising followed by an evening cinematic showcase, where we awarded the best in the industry.

Brand Film Festival London is PRCA CPD accredited. When you attend Brand Film Festival London you'll receive credits towards your continual learning and development.

Winners 2018


BEST OF THE BEST WINNERS

Field Trips 
Bonafide Magazine for Shure UK with Shuffle Media and HalfRice/HalfChips

NOW TV Gets Grimey For The Walking Dead 
Fever PR for NOW TV

La maquina del tiempo 
Impossible Tellers for Mémora - Electium with Llorente y Cuenca

EDEKA, 2117 
MPC for EDEKA with Jung von Matt and MJZ

Samsung Ostrich 
MPC for Samsung with Leo Burnett Chicago, MJZ Los Angeles and Jono Griffith at Work Editorial

BRONZE WINNERS

Animated
Made For Heroes
Black Shark Media for Southampton FC with Mischief PR

B2B
Building Tomorrow 
Dear Friends for Volvo Construction Equipment with BZE Entertainment

Behind the scenes
Jaguar E-Pace Guinness World Records Barrel Roll 
Guinness World Records for Jaguar Land Rover with TVC Group

Best performance
Little Casanova 
Jungle Creations for Yoti

Best screenplay
“¡A escena!"
LLORENTE & CUENCA for Obra Social La Caixa

Brand documentary
Kevin and Ged 
Lonelyleap for The National Trust 

#LiveMore #ShareMore 
Robin des Bois for Western Union with PingPong Communications

Sound of Rum Series 
Wasserman for BACARDÍ

Relentless 
WING for Hugo Boss / Alex Thomson Racing

Branded programme
Fra Inderst til Yderst/Inside Out 
Drive Studios for YouSee / TDC with ChriChri

The World in 2018 - Experts 
The Economist Group for Thomson Reuters with Doremus

I Designed My Own Car 
Jamie Oliver for Jaguar Land Rover 

The Journey 
TMW Unlimited for Sony Mobile with Threefold

Consumer Goods
The Journey 
TMW Unlimited for Sony Mobile with Threefold

Corporate
People Like Paul 
Ph.Creative for Virgin Media

BP, Lionheart 
PSONA Films for BP with UNIT

#LiveMore #ShareMore 
Robin des Bois for Western Union with PingPong Communications

Healthcare
Rehab Matters 
The Chartered Society of Physiotherapy 

Heartstrings
Auriens: 'The Next Act' 
Alpha Grid for Auriens with FT, Auriens

Rehab Matters 
The Chartered Society of Physiotherapy

Be a good parent 
Iconoclast for Daimler AG with antoni 

Margaret 
Lonelyleap for The National Trust

Internal
Thought That Counts 
TVC Group for The Economist Group

McLaren: Fearlessly forward
WING for McLaren

LOL
Now that’s Adulting
TMW Unlimited for Kinder Bueno/ Ferrero with Rocket

Music and entertainment
Druids vs. Romans 
VICE for Sky Atlantic 

Not-for-profit / Giving back
WaterAid 
The Chase Films for WaterAid

Tusk Awards 
Spectrecom Films for Tusk Trust

Public Affairs
Dear Qatar 
The Edge Picture Company for Ogilvy with Qatar Post

Sharing Nour's Story 
FleishmanHillard Fishburn for EU

Sport
Secret Southampton 
Dark Horses for Southampton Football Club with Mindseye

Viral
Visit Scotland 
The Chase Films for Visit Scotland with Channel 4, The Story Lab 
SILVER WINNERS

Animated
Unique animation of Liverpool FC's first match - John Houlding's 'Team of Macs' 
Liverpool Football Club with Uniform

Behind the scenes
SkyWalk Behind The Scenes 
WING for Hugo Boss / Alex Thomson Racing

Best post-production
Pink Kittens 
AMVBBDO for Department for Transport Think! with Carat

Oxfam, The Heist No One Is Talking About
MPC for Oxfam with Don't Panic, Stink Film, Whitehouse and Factory

Best use of 360 or virtual reality
Paraiso Secreto 
The Mill for Corona with Wieden+Kennedy Amsterdam

Brand documentary
It all comes from beer 
Drive Studios for Carlsberg

The Deep Frontier 
The Economist Group for Blancpain SA

Catching Breath: The Full Story 
Mustard for ŠKODA AUTO with Focus, The North Face, Garmin, RedBull, Mitas, Hypoxie Group, PHD and Milk and Honey

BMW Group Classic: Behind the Lens with Courtney Cutchen 
Territory webguerillas for BMW Group Classic

Exploration of 90's UK Garage with Martin ‘Liberty’ Larner and Matt ‘Jam’ Lamont 
VICE for Desperados

Chris Mears, Take the Plunge 
WeAreFearless for Bridgestone UK with Buddy Films and Golazo

Branded programme
You're Not You When You're Hungry - Rupert 
AMVBBDO for Mars Chocolate - Snickers with Mediacom 

I AM with River Island 
The Box Plus Network for River Island with Bauer Advertising and Manning Gottlieb OMD

All Star Driving School 
Channel 4 for Suzuki with Rumpus Media and The 7 Stars

WTF gør vi med klimaet, SE Energi & Klima (AOL) 
Drive Studios for SE Energi & Klima (AOL)

The Fifth Sense 
VICE for Chanel

Consumer Goods
#Blood Normal 
AMVBBDO for Essity: Libresse/Bodyform with Zenith Media

You're Not You When You're Hungry - Rupert 
AMVBBDO for Mars Chocolate - Snickers with Mediacom

Lake Blood 
Lucky Generals for OnePlus with Knucklehead

Sound of Rum Series 
Wasserman for BACARDÍ

Corporate
Global Citizen 
J. Walter Thompson London for HSBC

Foreign Language
"Bicho" - for Nespresso Talents 
Userfarm for Nespresso with Zenith

Healthcare
#SmallTalkSavesLives: Sarah's story 
Pegasus and Progress Film Company for Samaritans, Network Rail and British Transport Police

Heartstrings
The Mother Of All Surprises 
The Best Bit for Uber

La maquina del tiempo 
Impossible Tellers for Mémora - Electium with Llorente y Cuenca

Kevin and Ged 
Lonelyleap for The National Trust

#SmallTalkSavesLives: Sarah's story 
Pegasus and Progress Film Company for Samaritans, Network Rail and British Transport Police

Chris Mears, Take the Plunge 
WeAreFearless for Bridgestone UK with Buddy Films and Golazo

Internal
Listening Post 
BAMM for Shell Global Insights

Issues and crisis management
Nueva Bureba: a dream higher than smoke 
LLORENTE & CUENCA for Campofrío Food Group

Working Parents and Carers 
Tilling Creative for BP

LOL
Little Casanova 
Jungle Creations for Yoti

Not-for-profit / Giving back
Jack Hamblett 
BEAGLE for The Prince's Trust

Stephanie’s Story 
Joyride and LADbible with Autobahn for HM Government / Home Office

#SmallTalkSavesLives: Sarah's story 
Pegasus and Progress Film Company for Samaritans, Network Rail and British Transport Police
Public Affairs
Pink Kittens 
AMVBBDO for Department for Transport Think! with Carat

Sport
125 years of LFC in 125 seconds - This is our story 
Liverpool Football Club

Lynx 'Find your Magic' with Anthony Joshua 
W for Unilever (Lynx) with Gas & Electric

Sustainability
The Deep Frontier 
The Economist Group for Blancpain SA

Nonoy and the Sea Monster 
Wildruf Film for WWF Austria with WWF Philippines

GOLD WINNERS

Animated
EDEKA, 2117 
MPC for EDEKA with Jung von Matt and MJZ

Samsung Ostrich 
MPC for Samsung with Leo Burnett Chicago, MJZ Los Angeles and Jono Griffith at Work Editorial

B2B
The Logo Donation Project 
JCP Nordic with Kandidat

Mums 
Lucky Generals for D&AD

Best post-production
EDEKA, 2117 
MPC for EDEKA with Jung von Matt and MJZ

Samsung Ostrich 
MPC for Samsung with Leo Burnett Chicago, MJZ Los Angeles and Jono Griffith at Work Editorial

Brand documentary
Field Trips 
Bonafide Magazine for Shure UK with Shuffle Media and HalfRice/HalfChips

Old People's Home for 4 Year Olds at Christmas 
Channel 4 for Age UK with CPL Productions and MGOMD

Branded programme
More Than Just Viewers 
AMVBBDO for Google YouTube with OMD

NOW TV Gets Grimey For The Walking Dead 
Fever PR for NOW TV

Sound of Rum Series 
Wasserman for BACARDÍ

Consumer Goods
NOW TV Gets Grimey For The Walking Dead 
Fever PR for NOW TV

Corporate
La maquina del tiempo 
Impossible Tellers for Mémora - Electium with Llorente y Cuenca

Foreign Language
Cinergía - In your head 
Arena Media Barcelona for Gas Natural Fenosa with El Terrat

Healthcare
#Blood Normal 
AMVBBDO for Essity: Libresse/Bodyform with Zenith Media

Heartstrings
Old People's Home for 4 Year Olds at Christmas 
Channel 4 for Age UK with CPL Productions and Manning Gottlieb OMD

Issues and crisis management
#Blood Normal 
AMVBBDO for Essity: Libresse/Bodyform with Zenith

Music and entertainment
NOW TV Gets Grimey For The Walking Dead 
Fever PR for NOW TV

Not-for-profit / Giving back
Just Another Day 
Drum OMD for Age UK with MG OMD

The Heist No One Is Talking About 
Oxfam GB with Don't Panic and Stink Films

Sport
Made For Heroes 
Black Shark Media for Southampton FC with Mischief PR

Sustainability
Cinergía - In your head 
Arena Media Barcelona for Gas Natural Fenosa with El Terrat

Viral
NOW TV Gets Grimey For The Walking Dead 
Fever PR for NOW TV

Worlds Apart 
RSA Films for Heineken with Publicis

Slaughterbots 
Space Digital for Future of Life Institute

Winning videos


Content Programme


13:30 Welcome to Brand Film Festival 2018


13:40 Panel Discussion: A focus on female leaders in the film industry

Despite the rise in female influencers and the attention brought to life during the International Women’s Day, there is still a significant lack of females within the film industry. Recent statistics show that there is only 1 female director per every 22 men in Hollywood - so what are we going to do about it? Hear the stories of 3 independent UK female filmmakers on how they’re breaking through the male dominated industry and setting an example for women in the industry.


Emma Dark, Award-winning Filmmaker, Actress and Model

Kate Shenton, Independent Filmmaker and Writer

Anna Mimi Jayson, Independent Filmmaker


14:10 LADbible - Storytelling 101

LADbible is the home of entertainment, viral video, trending content and the latest news. FInd out from the managing director of the LADbible's in-house content management agency on how the best storytelling brands are narrating their stories and tips on going viral.


Ian Richardson, Managing Director, Joyride, LADbible Group


14:30 Short-form vs. long-form branded content

When it comes to branded content in today’s evolving online world, there has been a lot of new attention focused on whether brands should concentrate on creating long-form published content or short-form branded content. In this session, TVC and Economist Films discuss the general shortcomings focused on short-form content while weighing the benefits of more in-depth long-form versions of created content. Discover which version will have a larger impact on your brand when taking your goals into consideration.


Jamie Credland, SVP Strategy and Marketing, The Economist Group

Greg Lappage, Creative Director, TVC Group

Amanda Steimberg, Global Brand & Marketing Director, Tax EY


15:00 Refreshment Break


15:30 The importance of going vertical for brand film

In 2018, if you are not making your brand video in vertical, you should have a very good reason why. Vertical started as a need, driven by consumer habits, and has become the window through which we perceive reality. In this presentation, Nespresso and Userfarm show how vertical video is no longer an amateur mistake to be derided by film professionals, but is now a respected filmic art form that has immense power for brands and is fast becoming the dominant format for brand video.


Jeffrey Lee, Chief Marketing Officer, Userfarm

Nicolas Duplaix, Head of Global Sponsorship and Events, Nespresso


15:50 How are we behaving towards branded content?
Transform your storytelling by understanding people’s interaction with branded content in a psychological and sociological context. In this session, Shruti reviews how successful branding and advertising campaigns succeed in establishing emotional connect to significantly enhance customer engagement.


Shruti Veeramachineni, Creative Director, Gravity Road



16:10 Maximising Your Story Potential

Distribution is a crucial element of any branded content campaign, which is often overlooked. We explore the key stages in developing and deciding upon the distribution strategy that will maximise the potential impact of your branded content - at the start of the journey, rather than the end!

Andrew Canter, Global CEO, BCMA Michael Wylie-Harris, Head of Content & Marketing Director, Bulbshare Gill Huber, Head of Marketing & Communications, Posterscope, PSI & MKTG Alex Morris, Creative Director, Barcroft Media


16:40 Delivering an authentic brand message via film

A brand film isn’t the same as an ad you see on the tv. It tells a story where the brand itself is barely mentioned however, still hits home with all of the key points and values in a more authentic way. In this session, discover how brands can play a role in VR, AR and experiential storytelling as the landscape of content marketing changes in 2018.


Raquel Bubar, Director, T Brand Studio, The New York Times

17:00 Refreshment Break


IGNITE SERIES:

Join Brand Film Festival UK presenters in a series of storytelling presentations where we’ve challenged each speaker to race against the clock with only one slide per minute and a maximum of 20 minutes.


17:30 IGNITE: Going Live with Branded Content

War Child #BritsWeek and O2 came together to engage UK music fans and innovate the fund raising cause. Working with creative content agency Silver Bullet, a Facebook ‘donate’ tool was developed for the first time on a UK live music production. This allowed viewers to donate directly within the live viewing experience. Learn how the live facebook broadcast was delivered to drive donations and maximise the brand’s exposure.

Kate Simons, Creative and Media Manager, O2 (Telefónica UK)
Andy Wood, Chief Operating Officer, Silver Bullet Entertainment Ltd


17:55 IGNITE: Diving into the underground: a guide for brands

This presentation will explore the increasing attraction of the underground music scene for brands, and will provide some key lessons for brands in how to effectively leverage the influence of the people, platforms and organisations in the underground music scene to engage a hard to reach, hard to win generation Z audience.


Tom Elton, Marketing Manager/ Head of Music, Ballantine's Scotch whisky

Steven Appleyard, Chief Business Development Officer, Boiler Room

Mimi Rasmussen, Senior Account Manager, M&C Saatchi Sport & Entertainment


18:20 IGNITE: #CondomHero – Durex & World AIDS Day 2017

In partnership with UNILAD to create a provocative piece of branded content targeting 18-24 year olds; Durex worked together with Premier Comms to show how branded content can be used as a part of a wider integrated public awareness campaign.


Lawrence Francis, Director - Client Strategy, Premier PR

Ben Crawley, GBMM Equity Durex & KY, RB Global


18:45 End of content

19:00 Doors open: Brand Film Festival Evening Showcase


Speakers


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Barcroft Media
Creative Director
 
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Amanda Steimberg
EY
Global Brand & Marketing Director, Tax
 
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BCMA
Global CEO
 
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Silver Bullet Entertainment
Chief Operating Officer
 
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Anna Mimi Jayson
Independent Filmmaker
 
 
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RB
Global Brand Equity Lead - Durex & KY
 
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Award-winning Filmmaker, Actress, Model
 
 
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Posterscope, PSI & MKTG
Head of Marketing & Communications
 
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TVC Group
Creative Director
 
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Joyride, LADbible Group
Managing Director
 
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The Economist Group
SVP Strategy and Marketing
 
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Userfarm
Chief Marketing Officer
 
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Independent Filmmaker and Writer
 
 
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O2 (Telefónica UK)
Creative and Media Manager
 
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Premier PR
Director - Client Strategy
 
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Bulbshare
Head of Content & Marketing Director
 
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M&C Saatchi Sport & Entertainment
Senior Account Manager
 
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Nespresso
Head of Global Sponsorship and Events
 
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Director, T Brand Studio, The New York Times
 
 
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Gravity Road
Creative Director
 
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Boiler Room
Chief Business Development Officer
 
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Ballantine's Scotch Whisky
Marketing Manager/Head of Music
 

Brand Film Festival 2018


Judges


Here are the 2018 Brand Film Festival London Judges
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Abigail Howson
Jellyfish
Global Head of Video
 
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Alex Wood
Golin
Executive Creative Director
 
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Andy Orrick
Rattling Stick
Chief of Stuff (Head of Original & Branded Content)
 
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Anthony Austin
BBH London
Executive Creative Director
 
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Brandy Fleming
FleishmanHillard Fishburn
Managing Director & Sr Partner, Creative Strategy
 
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Charlie Wilson
OgilvyOne
Chairman and Chief Creative Officer
 
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Chris Barrett
Smuggler London
Co-MD
 
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Clare Coughlan
Telefónica UK Limited
Brand Lead
 
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Damon Statt
Mischief
Creative Director
 
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Ed Warren
Sunshine
Global CCO
 
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Frances Browning
Direct Line Group
Head of Brand PR & Social Media
 
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Gareth Wakeham
Langland
Head of Creative Production
 
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Graham Lakeland
Leo Burnett
Creative Director
 
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Henry Hitchcox
Jungle Creations
Managing Partner & Creative Director
 
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James Hayhurst
Unilever
Brand Equity Marketing Director
 
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James Studholme
Blink
Chairman/Creative Director
 
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Joe Sinclair
The Romans
Founder, ECD
 
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Levente Kovacs
White Rabbit Budapest
Executive Creative Director
 
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Lloyd Pestell
Courage Media
Director
 
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Lotte Jones
Teneo Blue Rubicon
Creative Director
 
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Marcus Ellingham
Brother Film Co.
Partner
 
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Marcus Iles
Publicis
Group Creative Director
 
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Marek Mossakowski
Hostelworld
Global Head of Brand
 
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Mark Boyd
Gravity Road
Founding Partner
 
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Matias Dumont
Antiestatico
MD & Founder
 
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Mick Mahoney
Ogilvy & Mather
Chief Creative Officer
 
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Nicholas Graham
Huawei
Global Digital Marketing Director
 
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Nigel Milton
Heathrow Airport
Director of Communications
 
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Peter Henegham
LADbible
Head of Communication
 
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Richard Brim
adam&eveDDB
Chief Creative Officer
 
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Rob Molloy
Guinness World Records
Director of Global TV Content and Sales
 
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Sarah Scales
Brands2Life
Co-Founder
 
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Scott Dimbleby
W Communications
Head of Creative
 
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Simon Elborne
Outsider
Executive Producer
 
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Simon Shaw
Hill+Knowlton Strategies
Chief Creative Officer
 
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Steven Appleyard
Boiler Room
CBDO
 

Brought to you by

PRWeek and Campaign USA launched Brand Film Festival for the first time in 2015. See what our transatlantic brothers and sisters are up to by visiting brandfilmfestival.com.

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Jennifer Pham
Speaking Opportunities

E: jennifer.pham@haymarket.com
P: +61 04 51725109

Steve Forsdick
Partnership Opportunities

E: steven.forsdick@haymarket.com
P: 07464 494732

Sian O'Neill
General Enquiries

E: sian.oneill@haymarket.com
P: 020 8267 4152