OPEN FOR ENTRIES Celebrating the best of brand storytelling


Entry deadline: Thursday 31 January 2019

Brand Film Festival 2019 is now open for entries. This festival will honour the films that are leading the way in their craft, creativity and effectiveness, as well as honouring the agencies, brands, filmmakers and storytellers behind these great films. 


Brought to you by industry leading brands PRWeek and sister title Campaign, the festival will celebrate and showcase the best of Europe's branded content films, from 3-second shorts to 60-minute documentary series. As it becomes harder to reach audiences through traditional media, innovative brands and agencies are transforming the marketing business with the use of brand films. A branded content film begins with an exceptional collaboration with a filmmaker, with the ambition to deliver a visually powerful story, that subtly delivers the brands message. 


Brand Film Festival 2019 will see a day of thought provoking content sessions into this burgeoning area of marketing communications, with speakers from across the craft, comms and creative industries. The festival will showcase the shortlisted films throughout the day as well as recognising and celebrating the best in the industry. 


The third edition of Brand Film Festival returns to Hawker House, London on Wednesday 1 May 2019 to celebrate the best of brand storytelling throughout Europe. 


Brand Film Festival London is PRCA CPD accredited. When you attend Brand Film Festival London you will receive credits towards your continual learning and development.


Categories


B2B
A film created for business-to-business communications or promotion.

 

Corporate
A corporate film that supported a specific goal and delivered significant results.

 

Internal
The best use of film or series for internal purposes to connect with employees
and highlight a corporate message or initiative.

 

Issues and crisis management
A film created to deal with a specific corporate or social issue.

 

Public affairs
A film created to influence political or governmental audiences on behalf of an
organisation or brand.

 

Brand documentary
The most effective documentary film created by a brand or agency that tells an
impactful, informative story.

 

Branded programme
For an inventive and relevant film that helped drive a brand’s objectives in a
demonstrable way.

 

Funniest film
For the film that gets the most laughs. The film can be part of a larger
programme or a standalone initiative.

 

Most Emotional film
The most heart warming, emotional film created by a brand or agency. The film
can be part of a larger programme or a standalone initiative.

 

Viral
For the film with a creative idea that produced the most buzz, including social
shares, views, likes, tweets, and traditional media pickup.

 

Consumer goods
For a brand film that helped achieve a goal, such as engaging consumers or
employees, building media buzz, and selling products.

 

Healthcare
The film that highlights the healthcare industry, from pharmaceuticals and
hospitals to insurance and overall wellness, in the most innovative way.

 

Music and entertainment
A film created to promote a movie, TV programme or other form of
entertainment.

 

Sport
For a film that uses sport to deliver a brand or organisations message.

 

Animated
For the most memorable and effective use of animation in film. Can include
hand-drawn, stop-motion, or computer animation.

 

Behind the scenes
The best film that offers a sneak peak at the making of a campaign, programme,
or event.

 

Best director
Given to the director who best brings a film to life with their vision and
techniques.

 

Best performance
A brand film that has most successfully accomplished it’s brands message
through a creative story and excellent production.

 

Best post-production
The film that best showcases the use of post-production editing techniques, such
as sound mixing, colour correction, graphic design, and special effects.

 

Best screenplay
The film that showcases the most original writing and storytelling so the content
resonates with viewers.

 

Best use of 360 or virtual reality
For films that tell a brands story through 360 or virtual reality techniques. To
engage viewers and immerse them in the interactive content experience. This
can include periscope or augmented reality.

 

Foreign Language
For the best foreign language film or series (please include English subtitles).
Films can be submitted by international/multinational brands and agencies.

 

Not-for-profit/Giving back
The film that demonstrates an impactful philanthropic program or brand CSR
effort and the results it had on society at large or for a specific organisation.

 

Sustainability
The film that underscores a corporation or agency’s sustainability efforts. The
film should tell a story as well as support the company’s particular sustainability
focus area.

 

Brand of the Year
This category recognises the brand or organisation that has produced outstanding branded film content over the last 12 months, which has met the company’s objectives and delivered real outcomes for the business. Judges will be looking at how the branded film content links to overall marketing strategy and to tangible business outcomes.

 

Creative Agency of the Year
This category recognises the creative agency that has produced outstanding branded film content for its clients over the last 12 months. Judges will take into account achievement against objectives, creative output, new business wins, client retention and relationships and innovation in delivery.

 

PR Agency of the Year
This category recognises the PR agency that has produced outstanding branded film content for its clients over the last 12 months. Judges will take into account achievement against objectives, creative output, new business wins, client retention and relationships and innovation in delivery.

 

Media Production Company of the Year
This category recognises the media production agency that has produced outstanding branded film content for its clients over the last 12 months. Judges will take into account achievement against objectives, creative output, new business wins, client retention and relationships and innovation in delivery.

 

Judges Nominations


Nominate yourself and/or a colleague to join our prestigious Brand Film Festival London 2019 judging panel. We pride ourselves on having some of the most influential and respected members of the industry judging these prestigious Awards and we would like to invite you to nominate today.

2018 highlights


Brought to you by

PRWeek and Campaign USA launched Brand Film Festival for the first time in 2015. See what our transatlantic brothers and sisters are up to by visiting brandfilmfestival.com.

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