Brand Film Festival

Following the successful launch of Brand Film Festival New York in 2016, the inaugural Brand Film Festival London made its debut across the pond in April 2017. Supported by industry leading brands PRWeek and Campaign the event celebrated the best of brand storytelling throughout Europe.

Brand Film Festival London showcased the best of Europe's branded content films, from short-form videos of a few seconds to long-form documentaries. The festival honoured the agencies, brands, filmmakers and storytellers behind the films, as well as providing educational seminars and workshops providing expert insights into the growing industry of new advertising.

The event saw 77 shortlisted finalists, with 17 videos awarded Gold status and a further 6 awards presented to the Best of the Best from the night.

As it becomes harder to reach audiences through traditional media, innovative brands and agencies are transforming the marketing business with the use of brand films. A branded content film begins with an exceptional collaboration with a filmmaker with the ambition to deliver a visually powerful story that subtly delivers the brands message.

Brand Film Festival London will be back in 2018 to celebrate the innovation, creativity and effectiveness in brand storytelling. Click here to register for updates.

Winners

If you were lucky enough to win in 2017 and would like to order additional certificates or trophies, please click here.

Judges


Meet THE BRAND FILM FESTIVAL 2017 judges.

How To Enter


ENTRY NOW CLOSED FOR 2017. REGISTER INTEREST FOR 2018.

Entry Requirements

  1. Films submitted should deliver a brands message through powerful story telling and creative visuals
  2. All films should have fulfilled it's set objectives
  3. Film must have aired within Europe from 1st January 2016 - 31st December 2016
  4. All films must be provided via hyperlink within the entry form where indicated
    • Videos should be hosted via YouTube or Vimeo
  5. In addition to the hyperlink the original file must be sent by large transfer site to sian.oneill@haymarket.com by the entry deadline
  6. When you select the category you wish to enter you must select from the drop down menu the film’s duration category. Please note films can run from three seconds up to an hour
    • Mini form: no longer than 15 seconds
    • Short form: from 15 seconds to 5 minutes
    • Long Form: from 5 minutes to an hour
      • Long form entries include episodes of web series, short films or documentaries
  7. Within each entry you are you required to submit up to 200 words for each of the fields below:
    • Synopsis of film
      • Please also include (where necessary) the context of the film if it was part of a larger campaign
    • Objectives of film
    • Results in relation to objectives
  8. All films entered must come from a genuine organisation or brand. Within the entry system you will be required to upload proof that the film was signed off by a client
  9. Films entered should not be traditional 'paid for media' advertising. Paid for TV/ cinema advertising will be disqualified.

Support Material

  • Please ensure that you provide the required support material for each entry.
  • All films submitted into Brand Film Festival London via the online form must be accompanied by a document containing sign off from the client that the film was made on behalf of. For in-house submissions please ensure that there is proof that the movie was approved and created as part of an official campaign.
  • In addition to providing the hyperlink for the film within the online entry form, entrants are also required to send the full version of the film as a video file to sian.oneill@haymarket.com via large transfer site such as WeTransfer or DropBox.
  • If the film submitted is longer than one minute in duration, entrants are also required to send an abbreviated (one minute) version to sian.oneill@haymarket.com via large transfer site such as WeTransfer or DropBox.
  • Please note film files are for use at the festival if the film is selected to feature
  • If the same film is submitted into multiple categories the full files only need to be sent once. Please ensure that the message clearly states what categories the film is submitted into

 

Pricing

  • Entry Fee: £250
  • Additional Categories: £150 *
  • Late Fee: £60
* Please note this price is for the same entry submitted into a different category/ies

 





Timeline

  • Entry Deadline: 12th January 2017
  • Extended Deadline: 26th January 2017
  • Brand Film Festival: Wednesday 5th April 2017

2017 Content

1:30PM - REGISTRATION AND NETWORKING

 

1:55PM - OPENING REMARKS

Miranda Sawyer, Journalist and Broadcaster, BBC

 

2:00PM - GRAVITY ROAD - FEED ME THE FUNNY

Carpool Karaoke has been such a smash hit, it’s now being spun off as an original series for Apple Music. Gravity Road hosts a 1-1 chat with partners, Fulwell 73, exploring what goes into a great social format and how high the bar now is for brands wanting a piece of the action.

Mark Boyd, Founder, Gravity Road
Gabe Turner, Co-founder, Fulwell 73

 

2:20PM - THE BEST OF 2016’S CHRISTMAS ADS

Hear from leading brands and agencies talk about the creativity, craft and messaging behind the best of 2016's Christmas ads.

Ira Dubinsky, Head of Christmas, Marks & Spencer
Psembi Kinstan, Creative Director, Y&R London
Richard Brim, Creative Director, adam&eveDDB

 

2:50PM - HYPE, HELP OR HINDRANCE FOR BRAND FILM?

Creative Director Kev O’Sullivan takes a look at the pros and cons on how and when PR and marketing aids a brand film and when it contaminates artistic purity. How can surrounding teasers, digital and social assets and media activations enhance OR damage the experience of a good brand film?

Kev O’Sullivan, Creative Director, FleishmanHillard Fishburn

 

3:10PM - BREAK

 

3:25PM - TVC - CREATING CUT-THROUGH

This panel will discuss how brands create content that entertains, informs, educates and ultimately engages audiences, whilst not interrupting the battle between brand values and credible content.

James Myers, Group Managing Director, TVC
Lisa Jedan, Global Head of Brand PR and Corporate Comms, Bacardi-Martini
Shavaun Glen, Chief Communications Officer, Motor Insurers' Bureau

 

3:55PM - LYNX - MEN IN PROGRESS

In a series of short films established by Lynx as a barometer of modern masculinity, this session is about how Lynx stopped having an opinion on what men want from life, and started just acting as a platform for men to say it for themselves.

David Titman - Marketing Manager: Lynx and Dove Men+Care, Unilever
Jeff Bowerman – Creative Director, TMW Unlimited

 

4:15PM - PERSIL - FREE THE KIDS

Persil & MullenLowe share their new gutsy campaign which conveys a message about children spending less time outside than prisoners in maximum-security jails.

James Hayhurst, Global Brand Equity Director, Unilever
Alex Okada, Global Creative Director for Unilever, MullenLowe

 

4:35PM - BREAK

 

4:50PM - CREATING CULTURAL MOMENTS THROUGH CINEMA

In this session, DCM will discuss Three and LG’s collaboration in an extended brand film, alluding to the unique opportunities available to advertisers in the cinema and how brands can make the most of the medium to create engaging cultural moments.

Jeremy Kolesar, Creative Business Director, Digital Cinema Media

 

5:10PM - BOILER ROOM AND GOOGLE PIXEL PRESENTS VR DANCEFLOORS: TECHNO IN BERLIN

Online music video pioneers Boiler Room have teamed up with Google to experiment with the future of music VR entertainment, giving unique and immersive access to music culture by the means of Pixel, a phone designed for VR. This session will go behind the scenes & tell the story of how the experiment played out.

Ibtisam Omer, Culture Marketing Strategist, Google Berlin
Steven Appleyard, CBDO, Boiler Room

 

5:40PM - HOSTELWORLD - IN DA HOUSE WITH 50 CENT

Who better to bust hostel perception barriers than 50 Cent?

Marek Mossakowski, Global Head of Brand Hostelworld
Jenny Bust, Business Director, Lucky Generals

 

6:00PM - END OF CONTENT AFTERNOON / EVENING SHOWCASE BEGINS

2017 speakers

Become A Partner

Brand Film Festival London offers a range of amazing partnership opportunities. If you are interested in partnering with us please contact steve.forsdick@haymarket.com.

PRWeek and Campaign USA launched Brand Film Festival for the first time in 2015 in partnership with Weber Shandwick. As a result of the festivals overwhelming success it has launched again running along side Brand Film Festival London. See what our transatlantic brothers and sisters are up to by visiting brandfilmfestival.com.

 

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Contact Us

General Enquiries
Sian O'Neill

E: sian.oneill@haymarket.com
P: 020 8267 4152

Partnership Opportunities
Steve Forsdick

E: steven.forsdick@haymarket.com
P: 07464 494732

Speaking Opportunities
Jennifer Pham

E: jennifer.pham@haymarket.com
P: 07585 123398