1:30PM - REGISTRATION AND NETWORKING
1:55PM - OPENING REMARKS
Miranda Sawyer, Journalist and Broadcaster, BBC
2:00PM - GRAVITY ROAD - FEED ME THE FUNNY
Carpool Karaoke has been such a smash hit, it’s now being spun off as an original series for Apple Music. Gravity Road hosts a 1-1 chat with partners, Fulwell 73, exploring what goes into a great social format and how high the bar now is for brands wanting a piece of the action.
Mark Boyd, Founder, Gravity Road
Gabe Turner, Co-founder, Fulwell 73
2:20PM - THE BEST OF 2016’S CHRISTMAS ADS
Hear from leading brands and agencies talk about the creativity, craft and messaging behind the best of 2016's Christmas ads.
Ira Dubinsky, Head of Christmas, Marks & Spencer
Psembi Kinstan, Creative Director, Y&R London
Richard Brim, Creative Director, adam&eveDDB
2:50PM - HYPE, HELP OR HINDRANCE FOR BRAND FILM?
Creative Director Kev O’Sullivan takes a look at the pros and cons on how and when PR and marketing aids a brand film and when it contaminates artistic purity. How can surrounding teasers, digital and social assets and media activations enhance OR damage the experience of a good brand film?
Kev O’Sullivan, Creative Director, FleishmanHillard Fishburn
3:10PM - BREAK
3:25PM - TVC - CREATING CUT-THROUGH
This panel will discuss how brands create content that entertains, informs, educates and ultimately engages audiences, whilst not interrupting the battle between brand values and credible content.
James Myers, Group Managing Director, TVC
Lisa Jedan, Global Head of Brand PR and Corporate Comms, Bacardi-Martini
Shavaun Glen, Chief Communications Officer, Motor Insurers' Bureau
3:55PM - LYNX - MEN IN PROGRESS
In a series of short films established by Lynx as a barometer of modern masculinity, this session is about how Lynx stopped having an opinion on what men want from life, and started just acting as a platform for men to say it for themselves.
David Titman - Marketing Manager: Lynx and Dove Men+Care, Unilever
Jeff Bowerman – Creative Director, TMW Unlimited
4:15PM - PERSIL - FREE THE KIDS
Persil & MullenLowe share their new gutsy campaign which conveys a message about children spending less time outside than prisoners in maximum-security jails.
James Hayhurst, Global Brand Equity Director, Unilever
Alex Okada, Global Creative Director for Unilever, MullenLowe
4:35PM - BREAK
4:50PM - CREATING CULTURAL MOMENTS THROUGH CINEMA
In this session, DCM will discuss Three and LG’s collaboration in an extended brand film, alluding to the unique opportunities available to advertisers in the cinema and how brands can make the most of the medium to create engaging cultural moments.
Jeremy Kolesar, Creative Business Director, Digital Cinema Media
5:10PM - BOILER ROOM AND GOOGLE PIXEL PRESENTS VR DANCEFLOORS: TECHNO IN BERLIN
Online music video pioneers Boiler Room have teamed up with Google to experiment with the future of music VR entertainment, giving unique and immersive access to music culture by the means of Pixel, a phone designed for VR. This session will go behind the scenes & tell the story of how the experiment played out.
Ibtisam Omer, Culture Marketing Strategist, Google Berlin
Steven Appleyard, CBDO, Boiler Room
5:40PM - HOSTELWORLD - IN DA HOUSE WITH 50 CENT
Who better to bust hostel perception barriers than 50 Cent?
Marek Mossakowski, Global Head of Brand Hostelworld
Jenny Bust, Business Director, Lucky Generals
6:00PM - END OF CONTENT AFTERNOON / EVENING SHOWCASE BEGINS