Innovation. Creativity. Effectiveness.
After a successful launch in April 2017, Brand Film Festival London will be returning to London for a second year to celebrate the best of brand storytelling throughout Europe.
As it becomes harder to reach audiences through traditional media, innovative brands and agencies are transforming the marketing business with the use of brand films. A branded content film begins with an exceptional collaboration with a filmmaker with the ambition to deliver a visually powerful story that subtly delivers the brands message.
Supported by industry leading brands PRWeek and Campaign, the festival will host an afternoon of thought provoking content sessions into the growing industry of new advertising followed by an evening cinematic showcase, where we will award the best in the industry.
2018 will see more content, more lights, more camera, and more action! If you think you’ve mastered the art of brand storytelling, submit your entry here.
All prices per entry. Prices exclude VAT.
*Please note this price is for the same film submitted into different categories.
As video content transforms the marketing business with the use of brand films, PR, advertising and media need to collaborate to deliver a visually powerful story that subtly delivers a brand message. Brand Film Festival London offers an evening to celebrate the best of those who have already achieved this but also an afternoon to educating likeminded professionals on how you can do this too.
BUILD BRAND RECOGNITION WITH PR
It’s 2018, but are you ready to film your brand or... brand your film? Last year, our guests recognised that the PR industry is “nimble and quicker at understanding how the news cycle works when compared to the advertising industry, which is more focused on the creative elements of a brand film”. This year, understand why? and how? brand films should be “treated like art, rather than part of a marketing campaign”.
Take a back seat and hear from an award winning film director on what it takes to break through media and deliver a picture that tells an authentic story.
Generations are changing; brands are ever forever competing; but who are we competing for now? Gen Z are seen as ‘millennials on steroids’ and are constantly demanding more from technology. How do brands deliver content that keeps the ‘iGeneration’ engaged?
Hear from an entertainment specialist in viral video, trending content and the latest news, on how the best storytelling brands are narrating their stories and tips on going viral.
Learn lessons in neuroscience and psychology that could transform your storytelling. Hear from an expert on how the human brain turns life events into dramatic narratives using examples of great stories from fiction, non-fiction and screenwriting.
Join Campaign and PRWeek in interactive workshops to get a better understanding of the craft and creativity behind branded film.
BRAND FILM FESTIVAL IGNITE PRESENTATIONS
Hear from the professionals themselves in a series of ‘Ignite talks’ whereby each brand has 15 minutes to share their case study in 15 slides. Sharing behind the scenes moments on how they captured a story and bought it to life - including the challenges they faced and success they measured.
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