Brand Film Festival London


Wednesday 2 May, Hawker House

INNOVATION. CREATIVITY. EFFECTIVENESS.

After a successful launch in April 2017, Brand Film Festival London will be returning to London on Wednesday 2 May for a second year to celebrate the best of brand storytelling throughout Europe.

As it becomes harder to reach audiences through traditional media, innovative brands and agencies are transforming the marketing business with the use of brand films. A branded content film begins with an exceptional collaboration with a filmmaker with the ambition to deliver a visually powerful story that subtly delivers the brands message.

Supported by industry leading brands PRWeek and Campaign, the two-part festival will host an afternoon of thought provoking content sessions into the growing industry of new advertising followed by an evening cinematic showcase, where we will award the best in the industry.

2018 will see more content, more lights, more camera, and more action! Join us to celebrate the best of brand storytelling in the industry.

This event is PRCA CPD accredited. When you attend Brand Film Festival London you'll receive credits towards your continual learning and development.

Shortlist


BUSINESS CATEGORIES
Corporate
#LiveMore #ShareMore 
Robin des Bois for Western Union with PingPong Communications

BP, Lionheart 
PSONA Films for BP with UNIT

Global Citizen 
J. Walter Thompson London for HSBC  

La maquina del tiempo 
Impossible Tellers for MEMORA - ELECTIUM with Llorente y Cuenca

People Like Paul 
Ph.Creative for Virgin Media  

B2B 
Building Tomorrow 
Dear Friends for Volvo Construction Equipment with BZE Entertainment 

Mums 
Lucky Generals for D&AD  

The Logo Donation Project 
JCP Nordic with Kandidat

Public Affairs
Dear Qatar 
The Edge Picture Company for Ogilvy with Qatar Post

Pink Kittens 
AMVBBDO for Department for Transport Think! with Carat

Sharing Nour's Story 
FleishmanHillard Fishburn for EU  

Issues and crisis management 
#Blood Normal 
AMVBBDO for Essity: Libresse/Bodyform with Zenith

Nueva Bureba: a dream higher than smoke 
LLORENTE & CUENCA for Campofrío Food Group  

Working Parents and Carers 
Tilling Creative for BP  

Internal 
Listening Post 
BAMM for Shell Global Insights 

Thought That Counts 
TVC Group for The Economist Group  

McLaren: Fearlessly forward
WING for McLaren 

SOCIAL CATEGORIES
Not-for-profit / Giving back 
#SmallTalkSavesLives: Sarah's Story 
Pegasus for Samaritans and Network Rail with Progress Film Company – Brighton

Jack Hamblett 
BEAGLE for The Prince's Trust  

Just Another Day 
Drum OMD for Age UK with MG OMD

Stephanie’s Story 
Joyride and LADbible with Autobahn for HM Government / Home Office  

The Heist No One Is Talking About 
Oxfam GB with Don't Panic and Stink Films

Tusk Awards 
Spectrecom Films for Tusk Trust  

WaterAid 
The Chase Films for WaterAid 

Sustainability 
Cinergía - In your head 
Arena Media Barcelona for Gas Natural Fenosa with El Terrat 

Nonoy and the Sea Monster 
Wildruf Film for WWF Austria with WWF Philippines

The Deep Frontier 
The Economist Group for Blancpain SA   

AUDIENCE ENGAGEMENT CATEGORY
Viral 
NOW TV Gets Grimey For The Walking Dead 
Fever PR for NOW TV  

Slaughterbots 
Space Digital for Future of Life Institute  

Visit Scotland 
The Chase Films for Visit Scotland with Channel 4, The Story Lab

Worlds Apart 
RSA Films for Heineken with Publicis
BRANDED CONTENT AND ENTERTAINMENT
Branded programme 
All Star Driving School 
Channel 4 for Suzuki with Rumpus Media and The 7 Stars

Fra Inderst til Yderst/Inside Out 
Drive Studios for YouSee / TDC with ChriChri

I AM with River Island 
The Box Plus Network for River Island with Bauer Advertising and Manning Gottlieb OMD

I Designed My Own Car 
Jamie Oliver for Jaguar Land Rover  

More Than Just Viewers 
AMVBBDO for Google YouTube with OMD

NOW TV Gets Grimey For The Walking Dead 
Fever PR for NOW TV  

Sound of Rum Series 
Wasserman for BACARDÍ 

The Fifth Sense 
VICE for Chanel  

The Journey 
TMW Unlimited for Sony Mobile with Threefold

The World in 2018 - Experts 
The Economist Group for Thomson Reuters with Doremus

You're Not You When You're Hungry - Rupert 
AMVBBDO for Mars Chocolate - Snickers with Mediacom

WTF gør vi med klimaet, SE Energi & Klima (AOL) 
Drive Studios for SE Energi & Klima (AOL) 

Brand documentary 
#LiveMore #ShareMore 
Robin des Bois for Western Union with PingPong Communications

BMW Group Classic: Behind the Lens with Courtney Cutchen 
Territory webguerillas for BMW Group Classic 

Catching Breath: The Full Story 
Mustard for ŠKODA AUTO with Focus, The North Face, Garmin, RedBull, Mitas, Hypoxie Group, PHD and Milk and Honey s.r.o.

Chris Mears, Take the Plunge
WeAreFearless for Bridgestone UK with Buddy Films and Golazo

Exploration of 90's UK Garage with Martin ‘Liberty’ Larner and Matt ‘Jam’ Lamont 
VICE for Desperados 
 
Field Trips 
Bonafide Magazine for Shure UK with Shuffle Media and HalfRice/HalfChips

It all comes from beer 
Drive Studios for Carlsberg 

Kevin and Ged 
Lonelyleap for The National Trust 
 
Old People's Home for 4 Year Olds at Christmas 
Channel 4 for Age UK with CPL Productions and MGOMD

Relentless 
WING for Hugo Boss / Alex Thomson Racing  

Sound of Rum Series 
Wasserman for BACARDÍ 

The Deep Frontier 
The Economist Group for Blancpain SA  

Heartstrings 
#SmallTalkSavesLives: Sarah's Story 
Pegasus for Samaritans and Network Rail with Progress Film Company – Brighton

Auriens: 'The Next Act' 
Alpha Grid for Auriens with FT, Auriens

Be a good parent 
Iconoclast for Daimler AG with antoni 

Chris Mears, Take the Plunge 
WeAreFearless for Bridgestone UK with Buddy Films and Golazo

Kevin and Ged 
Lonelyleap for The National Trust  

La maquina del tiempo 
Impossible Tellers for MEMORA - ELECTIUM with Llorente y Cuenca

Margaret 
Lonelyleap for The National Trust  

Old People's Home for 4 Year Olds at Christmas 
Channel 4 for Age UK with CPL Productions and Manning Gottlieb OMD

Rehab Matters 
The Chartered Society of Physiotherapy    

The Mother Of All Surprises 
The Best Bit for Uber  

LOL 
Now that’s Adulting
TMW Unlimited for Kinder Bueno/ Ferrero with Rocket

Little Casanova 
Jungle Creations for Yoti  
LIFESTYLE CATEGORIES
Healthcare 
#Blood Normal 
AMVBBDO for Essity: Libresse/Bodyform with Zenith Media

#SmallTalkSavesLives: Sarah's story 
Pegasus for Samaritans and Network Rail with Progress Film Company - Brighton

Rehab Matters 
The Chartered Society of Physiotherapy    

Sport 
125 years of LFC in 125 seconds - This is our story 
Liverpool Football Club 

Lynx 'Find your Magic' with Anthony Joshua 
W for Unilever (Lynx) with Gas & Electric

Made For Heroes 
Black Shark Media for Southampton FC with Mischief PR

Secret Southampton 
Dark Horses for Southampton Football Club with  Mindseye

Consumer Goods 
#Blood Normal 
AMVBBDO for Essity: Libresse/Bodyform with Zenith Media

Lake Blood 
Lucky Generals for OnePlus with Knucklehead

NOW TV Gets Grimey For The Walking Dead 
Fever PR for NOW TV 
 
Sound of Rum Series 
Wasserman for BACARDÍ 

The Journey 
TMW Unlimited for Sony Mobile with Threefold

You're Not You When You're Hungry - Rupert 
AMVBBDO for Mars Chocolate - Snickers with Mediacom

Music and entertainment 
Druids vs. Romans 
VICE for Sky Atlantic  

NOW TV Gets Grimey For The Walking Dead 
Fever PR for NOW TV  

CRAFT CATEGORIES
Animated 
EDEKA, 2117 
MPC for EDEKA with Jung von Matt and MJZ

Made For Heroes
Black Shark Media for Southampton FC with Mischief PR

Samsung Ostrich 
MPC for Samsung with Leo Burnett Chicago, MJZ Los Angeles and Jono Griffith at Work Editorial

Unique animation of Liverpool FC's first match - John Houlding's 'Team of Macs' 
Liverpool Football Club with Uniform

Behind the scenes 
Jaguar E-Pace Guinness World Records Barrel Roll 
Guinness World Records for Jaguar Land Rover with TVC Group 

SkyWalk Behind The Scenes 
WING for Hugo Boss / Alex Thomson Racing  

Best performance 
Little Casanova 
Jungle Creations for Yoti  

Best Post-Production
EDEKA, 2117 
MPC for EDEKA with Jung von Matt and MJZ

Oxfam, The Heist No One Is Talking About
MPC for Oxfam with Don't Panic, Stink Film, Whitehouse and Factory

Pink Kittens 
AMVBBDO for Department for Transport Think! with Carat

Samsung Ostrich 
MPC for Samsung with Leo Burnett Chicago, MJZ Los Angeles and Jono Griffith at Work Editorial

Best screenplay 
“¡A escena!” 
LLORENTE & CUENCA for Obra Social La Caixa  

Best use of 360 or virtual reality 
Paraiso Secreto 
The Mill for Corona with Wieden+Kennedy Amsterdam

Foreign Language 
"Bicho" - for Nespresso Talents 
Userfarm for Nespresso with Zenith

Cinergía - In your head 
Arena Media Barcelona for Gas Natural Fenosa with El Terrat 

Shortlisted films


The event


USEFUL INFORMATION

LOCATION
Hawker House, Canada St, London SE16 7PJ, is a short walk from the closest underground station, Canada Water. 

SEATING
This is a free seated event. Attendees are welcome to take their choice of seats, there are no set tables.

CATERING
In keeping with the style of the venue, we will be issuing all attendees with a food and drink passport for dinner. Attendees will be able to take advantage of having their pick of which vendor(s) to visit to make their evening food choices. 

ACCOMMODATION 
To book accommodation at a cheaper rate please click here
Use the event code: bff for discounted prices. 

DRESS CODE
Business Casual.

FORMAT OF THE EVENT

The event will start with an afternoon of in-depth content sessions. The evening will then see a cinematic showcase of the shortlisted films, during which we will crown the winners of Brand Film Festival London 2018 with a bronze, silver or gold status. We will also be awarding a select few Best of the Best films from the Festival. After the showcase and ceremony, attendees can relax and network with dinner, drinks and music.

Timings of the event are as follows: 

12.30 - Registration and Lunch

13.30 - Content programme starts

18:45 - End of content/Drinks reception

19.30 - Cinematic showcase of winning videos and Awards ceremony

             Dinner, drinks and networking

23.30 - Close

Pricing


Day and Evening 

Individual Tickets £299
Groups of 5+ £259

Evening Only
Individual Tickets £249
Groups of 5+ £229

All prices exclude VAT.

Content Programme


13:30 Welcome to Brand Film Festival 2018


13:40 Panel Discussion: A focus on female leaders in the film industry

Despite the rise in female influencers and the attention brought to life during the International Women’s Day, there is still a significant lack of females within the film industry. Recent statistics show that there is only 1 female director per every 22 men in Hollywood - so what are we going to do about it? Hear the stories of 3 independent UK female filmmakers on how they’re breaking through the male dominated industry and setting an example for women in the industry.


Emma Dark, Award-winning Filmmaker, Actress and Model

Kate Shenton, Independent Filmmaker and Writer

Anna Mimi Jayson, Independent Filmmaker


14:10 LADbible - Storytelling 101

LADbible is the home of entertainment, viral video, trending content and the latest news. FInd out from the managing director of the LADbible's in-house content management agency on how the best storytelling brands are narrating their stories and tips on going viral.


Ian Richardson, Managing Director, Joyride, LADbible Group


14:30 Short-form vs. long-form branded content

When it comes to branded content in today’s evolving online world, there has been a lot of new attention focused on whether brands should concentrate on creating long-form published content or short-form branded content. In this session, TVC and Economist Films discuss the general shortcomings focused on short-form content while weighing the benefits of more in-depth long-form versions of created content. Discover which version will have a larger impact on your brand when taking your goals into consideration.


Jamie Credland, SVP Strategy and Marketing, The Economist Group

Greg Lappage, Creative Director, TVC Group


15:00 Refreshment Break


15:30 The importance of going vertical for brand film

In 2018, if you are not making your brand video in vertical, you should have a very good reason why. Vertical started as a need, driven by consumer habits, and has become the window through which we perceive reality. In this presentation, Nespresso and Userfarm show how vertical video is no longer an amateur mistake to be derided by film professionals, but is now a respected filmic art form that has immense power for brands and is fast becoming the dominant format for brand video.


Jeffrey Lee, Chief Marketing Officer, Userfarm

Nicolas Duplaix, Head of Global Sponsorship and Events, Nespresso


15:50 How are we behaving towards branded content?
Transform your storytelling by understanding people’s interaction with branded content in a psychological and sociological context. In this session, Shruti reviews how successful branding and advertising campaigns succeed in establishing emotional connect to significantly enhance customer engagement.


Shruti Veeramachineni, Creative Director, Gravity Road


16:10 Maximising Your Story Potential Distribution is a crucial element of any branded content campaign, which is often overlooked. We explore the key stages in developing and deciding upon the distribution strategy that will maximise the potential impact of your branded content - at the start of the journey, rather than the end!


Andrew Canter, Global CEO, BCMA


16:40 Session to be confirmed


17:00 Refreshment Break


IGNITE SERIES:

Join Brand Film Festival UK presenters in a series of storytelling presentations where we’ve challenged each speaker to race against the clock with only one slide per minute and a maximum of 20 minutes.


17:30 IGNITE: Going Live with Branded Content

War Child #BritsWeek and O2 came together to engage UK music fans and innovate the fund raising cause. Working with creative content agency Silver Bullet, a Facebook ‘donate’ tool was developed for the first time on a UK live music production. This allowed viewers to donate directly within the live viewing experience. Learn how the live facebook broadcast was delivered to drive donations and maximise the brand’s exposure.

Kate Simons, Creative and Media Manager, O2 (Telefónica UK)
Andy Wood, Chief Operating Officer, Silver Bullet Entertainment Ltd


17:55 IGNITE: Diving into the underground: a guide for brands

This presentation will explore the increasing attraction of the underground music scene for brands, and will provide some key lessons for brands in how to effectively leverage the influence of the people, platforms and organisations in the underground music scene to engage a hard to reach, hard to win generation Z audience.


Tom Elton, Marketing Manager/ Head of Music, Ballantine's Scotch whisky

Steven Appleyard, Chief Business Development Officer, Boiler Room

Mimi Rasmussen, Senior Account Manager, M&C Saatchi Sport & Entertainment


18:20 IGNITE: #CondomHero – Durex & World AIDS Day 2017

In partnership with UNILAD to create a provocative piece of branded content targeting 18-24 year olds; Durex worked together with Premier Comms to show how branded content can be used as a part of a wider integrated public awareness campaign.


Lawrence Francis, Director - Client Strategy, Premier PR

Ben Crawley, GBMM Equity Durex & KY, RB Global


18:45 End of content

19:00 Doors open: Brand Film Festival Evening Showcase


Speakers


Venue - Hawker House


This year's Brand Film Festival London will be taking place on Wednesday 2 May 2018 at Hawker House- Canada St, London SE16 7PJ.

Judges


Here are the 2018 Brand Film Festival London Judges

Become A Partner


BRAND FILM FESTIVAL LONDON OFFERS A RANGE OF AMAZING PARTNERSHIP OPPORTUNITIES. IF YOU ARE INTERESTED IN PARTNERING WITH US PLEASE CONTACT STEVE.FORSDICK@HAYMARKET.COM.

Partners

Brought to you by

PRWeek and Campaign USA launched Brand Film Festival for the first time in 2015. See what our transatlantic brothers and sisters are up to by visiting brandfilmfestival.com.

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Contact us


Jennifer Pham
Speaking Opportunities

E: jennifer.pham@haymarket.com
P: +61 04 51725109

Steve Forsdick
Partnership Opportunities

E: steven.forsdick@haymarket.com
P: 07464 494732

Sian O'Neill
General Enquiries

E: sian.oneill@haymarket.com
P: 020 8267 4152