13:40 Opening Keynote: to be confirmed
Hear from a leading industry figure who commissioned and managed some of the most successful programmes on television and see what it takes to be a leading creative in the arts and film industry.
14:00 TheLADbible - Storytelling 101
TheLADbible is the home of entertainment, viral video, trending content and the latest news. FInd out from the managing director of the LADbible's in-house content management agency on how the best storytelling brands are narrating their stories and tips on going viral.
Ian Richardson, Managing Director, Joyride, LADbible Group
14:20 Build Brand Recognition with PR
It’s 2018, but are you ready to film your brand or... brand your film? Last year, our guests recognised that the PR industry is “nimble and quicker at understanding how the news cycle works when compared to the advertising industry, which is more focused on the creative elements of a brand film”. This year, understand why and how brand films should be “treated like art, rather than part of a marketing campaign”.
14:40 Forget Millennials, what about the post millennials (Gen Z)?
Generations are changing; brands are ever forever competing; but who are we competing for now? Gen Z are seen as ‘millennials on steroids’ and are constantly demanding more from technology. How do brands deliver content that keeps the ‘iGeneration’ engaged?
15:00 Refreshment Break
15:20 The importance of going vertical for brand film
In 2018, if you are not making your brand video in vertical, you should have a very good reason why. Vertical started as a need, driven by consumer habits, and has become the window through which we perceive reality. In this presentation, Nespresso and Userfarm show how vertical video is no longer an amateur mistake to be derided by film professionals, but is now a respected filmic art form that has immense power for brands and is fast becoming the dominant format for brand video.
Jeffrey Lee, Chief Marketing Officer, Userfarm
Alfonso Gonzalez, Chief Marketing Officer, Nespresso
Nicolas Duplaix, Head of Global Sponsorship and Events, Nespresso
15:40 Human Anatomy - How are we behaving to branded content?
Learn lessons from neuroscience and psychology that could transform your storytelling - Hear from a leading expert on how the human brain turns life events into dramatic narratives using examples of great stories from fiction, non-fiction and screenwriting.
Shruti Veeramachineni, Creative Director, Gravity Road
16:00 Creative/Crafted Workshops
Join BFF UK special hosts in a series of workshops where you’ll have the choice of joining a creative or crafted interactive session.
17:00 Refreshment Break
Join Brand Film Festival UK presenters in a series of storytelling presentations where we’ve challenged each speaker to race against the clock with only one slide per minute and a maximum of 20 minutes.
IGNITE: #CondomHero – Durex & World AIDS Day 2017
In partnership with UNILAD to create a provocative piece of branded content targeting 18-24 year olds; Durex worked together with Premier Comms to show how branded content can be used as a part of a wider integrated public awareness campaign.
Lawrence Francis, Director - Client Strategy, Premier Comms
Ben Crawley, GBMM Equity Durex & KY, RB Global
Mariya Tarakanova, Category Manager - Wellbeing, RB UK
More IGNITE sessions to be confirmed