13:30 Welcome to Brand Film Festival 2018
13:40 Panel Discussion: A focus on female leaders in the film industry
Despite the rise in female influencers and the attention brought to life during the International Women’s Day, there is still a significant lack of females within the film industry. Recent statistics show that there is only 1 female director per every 22 men in Hollywood - so what are we going to do about it? Hear the stories of 3 independent UK female filmmakers on how they’re breaking through the male dominated industry and setting an example for women in the industry.
Emma Dark, Award-winning Filmmaker, Actress and Model
Kate Shenton, Independent Filmmaker and Writer
Anna Mimi Jayson, Independent Filmmaker
14:10 LADbible - Storytelling 101
LADbible is the home of entertainment, viral video, trending content and the latest news. FInd out from the managing director of the LADbible's in-house content management agency on how the best storytelling brands are narrating their stories and tips on going viral.
Ian Richardson, Managing Director, Joyride, LADbible Group
14:30 Short-form vs. long-form branded content
When it comes to branded content in today’s evolving online world, there has been a lot of new attention focused on whether brands should concentrate on creating long-form published content or short-form branded content. In this session, TVC and Economist Films discuss the general shortcomings focused on short-form content while weighing the benefits of more in-depth long-form versions of created content. Discover which version will have a larger impact on your brand when taking your goals into consideration.
Jamie Credland, SVP Strategy and Marketing, The Economist Group
Greg Lappage, Creative Director, TVC Group
Amanda Steimberg, Global Brand & Marketing Director, Tax EY
15:00 Refreshment Break
15:30 The importance of going vertical for brand film
In 2018, if you are not making your brand video in vertical, you should have a very good reason why. Vertical started as a need, driven by consumer habits, and has become the window through which we perceive reality. In this presentation, Nespresso and Userfarm show how vertical video is no longer an amateur mistake to be derided by film professionals, but is now a respected filmic art form that has immense power for brands and is fast becoming the dominant format for brand video.
Jeffrey Lee, Chief Marketing Officer, Userfarm
Nicolas Duplaix, Head of Global Sponsorship and Events, Nespresso
15:50 How are we behaving towards branded content?
Transform your storytelling by understanding people’s interaction with branded content in a psychological and sociological context. In this session, Shruti reviews how successful branding and advertising campaigns succeed in establishing emotional connect to significantly enhance customer engagement.
Shruti Veeramachineni, Creative Director, Gravity Road
16:10 Maximising Your Story Potential
Distribution is a crucial element of any branded content campaign, which is often overlooked. We explore the key stages in developing and deciding upon the distribution strategy that will maximise the potential impact of your branded content - at the start of the journey, rather than the end!
Andrew Canter, Global CEO, BCMA
Michael Wylie-Harris, Head of Content & Marketing Director, Bulbshare
Gill Huber, Head of Marketing & Communications, Posterscope, PSI & MKTG
Alex Morris, Creative Director, Barcroft Media
16:40 Delivering an authentic brand message via film
A brand film isn’t the same as an ad you see on the tv. It tells a story where the brand itself is barely mentioned however, still hits home with all of the key points and values in a more authentic way. In this session, discover how brands can play a role in VR, AR and experiential storytelling as the landscape of content marketing changes in 2018.
17:00 Refreshment Break
Join Brand Film Festival UK presenters in a series of storytelling presentations where we’ve challenged each speaker to race against the clock with only one slide per minute and a maximum of 20 minutes.
17:30 IGNITE: Going Live with Branded Content
War Child #BritsWeek and O2 came together to engage UK music fans and innovate the fund raising cause. Working with creative content agency Silver Bullet, a Facebook ‘donate’ tool was developed for the first time on a UK live music production. This allowed viewers to donate directly within the live viewing experience. Learn how the live facebook broadcast was delivered to drive donations and maximise the brand’s exposure.
Kate Simons, Creative and Media Manager, O2 (Telefónica UK)
Andy Wood, Chief Operating Officer, Silver Bullet Entertainment Ltd
17:55 IGNITE: Diving into the underground: a guide for brands
This presentation will explore the increasing attraction of the underground music scene for brands, and will provide some key lessons for brands in how to effectively leverage the influence of the people, platforms and organisations in the underground music scene to engage a hard to reach, hard to win generation Z audience.
Tom Elton, Marketing Manager/ Head of Music, Ballantine's Scotch whisky
Steven Appleyard, Chief Business Development Officer, Boiler Room
Mimi Rasmussen, Senior Account Manager, M&C Saatchi Sport & Entertainment
18:20 IGNITE: #CondomHero – Durex & World AIDS Day 2017
In partnership with UNILAD to create a provocative piece of branded content targeting 18-24 year olds; Durex worked together with Premier Comms to show how branded content can be used as a part of a wider integrated public awareness campaign.
Lawrence Francis, Director - Client Strategy, Premier PR
Ben Crawley, GBMM Equity Durex & KY, RB Global
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