Brand Film Festival London


INNOVATION. CREATIVITY. EFFECTIVENESS.

After a successful launch in April 2017, Brand Film Festival London will be returning to London for a second year to celebrate the best of brand storytelling throughout Europe.

As it becomes harder to reach audiences through traditional media, innovative brands and agencies are transforming the marketing business with the use of brand films. A branded content film begins with an exceptional collaboration with a filmmaker with the ambition to deliver a visually powerful story that subtly delivers the brands message.

Supported by industry leading brands PRWeek and Campaign, the festival will host an afternoon of thought provoking content sessions into the growing industry of new advertising followed by an evening cinematic showcase, where we will award the best in the industry.

2018 will see more content, more lights, more camera, and more action! If you think you’ve mastered the art of brand storytelling, submit your entry here.

How To Enter


Entry Requirements
  1. Entries are open to any organisation within Europe. To be eligible the film must have been aired between January 1, 2017 and December 31, 2017
  2. Within each entry you must submit no more than 200 words in the below fields:
    • Synopsis of film.
    • Please also include context of the film if it was part of a larger campaign (where necessary).
    • Objectives from client/ brief.
    • Results in relation to objectives.
  3. All films entered must come from a genuine organisation or brand. Within the entry system you will be required to upload proof that the film was signed off by a client. For in-house entries please ensure proof is uploaded that the film was approved and created as part of an official campaign. Please note this document will remain confidential.
  4. The full-length film must be entered, via a hyperlink into the online entry system (YouTube or Vimeo links only).
  5. In addition to the hyperlink, the original file for the full-length film will need to be sent by a large transfer site to sian.oneill@haymarket.com by the entry deadline. If the film is longer than 1 minute, an abbreviated 1 minute (or shorter) version is also required to be sent. Please note the films will be saved in the case that your film is featured in the festival.
  6. You will need to upload a still or image from the film in question (minimum 300dpi).
  7. You can submit a film into more than one category. You will only need to send one version of the original files to sian.oneill@haymarket.com as long as you clearly outline in the email the categories the film has been entered into.
  8. Films entered should not be traditional ‘paid for media’ advertising. If the film you are submitting has featured in a paid for campaign please only focus on the earned media section on the campaign.
  9. All entries must be submitted and paid for via www.BrandFilmFestival.co.uk. At the point of submission, you can choose to pay by credit card or invoice.
  10. Preferred film format is 16:9, 1920 x 1080 (minimum 1280 x 720), as a .MOV or .MP4 file. If you have any queries about your film format please contact sian.oneill@haymarket.com.

Pricing


» EARLY BIRD ENTRY FEE - £300
» STANDARD ENTRY FEE - £370
» ADDITIONAL CATEGORY - £200*
ALL PRICES PER ENTRY. PRICES EXCLUDE VAT.

*PLEASE NOTE THIS PRICE IS FOR THE SAME FILM SUBMITTED INTO DIFFERENT CATEGORIES.

Timeline


» EARLY BIRD ENTRY DEADLINE - WEDNESDAY 17 JANUARY 2018
» STANDARD ENTRY DEADLINE – WEDNESDAY 31 JANUARY 2018

Judges


Here are the 2018 Brand Film Festival London Judges

Content


As video content transforms the marketing business with the use of brand films, PR, advertising and media need to collaborate to deliver a visually powerful story that subtly delivers a brand message. Brand Film Festival London offers an evening to celebrate the best of those who have already achieved this but also an afternoon to educating likeminded professionals on how you can do this too.
Content Programme
WHO IS INVOLVED?
BUILD BRAND RECOGNITION WITH PR
It’s 2018, but are you ready to film your brand or... brand your film? Last year, our guests recognised that the PR industry is “nimble and quicker at understanding how the news cycle works when compared to the advertising industry, which is more focused on the creative elements of a brand film”. This year, understand why? and how? brand films should be “treated like art, rather than part of a marketing campaign”.


TELL A STORY WITH THE FILMMAKER
Take a back seat and hear from an award winning film director on what it takes to break through media and deliver a picture that tells an authentic story.


ARE THEY GEN Z ...OR ‘MILLENNIALS ON STEROIDS’?
Generations are changing; brands are ever forever competing; but who are we competing for now? Gen Z are seen as ‘millennials on steroids’ and are constantly demanding more from technology. How do brands deliver content that keeps the ‘iGeneration’ engaged?


PANEL DISCUSSION: SESSION TBC


BREAK


HOW DO THEY DO IT?
STORYTELLING 101

Hear from an entertainment specialist in viral video, trending content and the latest news, on how the best storytelling brands are narrating their stories and tips on going viral.


THROUGH THE HUMAN ANATOMY
Learn lessons in neuroscience and psychology that could transform your storytelling. Hear from an expert on how the human brain turns life events into dramatic narratives using examples of great stories from fiction, non-fiction and screenwriting.


BREAKOUT WORKSHOPS
Join Campaign and PRWeek in interactive workshops to get a better understanding of the craft and creativity behind branded film.


BREAK


SEE IT FOR YOURSELF
BRAND FILM FESTIVAL IGNITE PRESENTATIONS
Hear from the professionals themselves in a series of ‘Ignite talks’ whereby each brand has 15 minutes to share their case study in 15 slides. Sharing behind the scenes moments on how they captured a story and bought it to life - including the challenges they faced and success they measured.

2017 Winners


Become A Partner


BRAND FILM FESTIVAL LONDON OFFERS A RANGE OF AMAZING PARTNERSHIP OPPORTUNITIES. IF YOU ARE INTERESTED IN PARTNERING WITH US PLEASE CONTACT STEVE.FORSDICK@HAYMARKET.COM.

PRWeek and Campaign USA launched Brand Film Festival for the first time in 2015. See what our transatlantic brothers and sisters are up to by visiting brandfilmfestival.com.

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Contact Us


Jennifer Pham
Speaking Opportunities

E: jennifer.pham@haymarket.com
P: +61 04 51725109

Steve Forsdick
Partnership Opportunities

E: steven.forsdick@haymarket.com
P: 07464 494732

Sian O'Neill
General Enquiries

E: sian.oneill@haymarket.com
P: 020 8267 4152