Celebrating the best of brand storytelling


Brand Film Festival: Wednesday 1 May

The Brand Film Festival shortlist has been announced! Congratulations to all of this year's finalists. 


The third edition of Brand Film Festival returns to Hawker House, London on Wednesday 1 May 2019 to celebrate the best of brand storytelling throughout Europe. Book your tickets by Friday 22 March to take advantage of the early bird discount.


This festival will honour the films that are leading the way in their craft, creativity and effectiveness, as well as honouring the agencies, brands, filmmakers and storytellers behind these great films. 


Brought to you by industry leading brands PRWeek and sister title Campaign, the festival will celebrate and showcase the best of Europe's branded content films, from 3-second shorts to 60-minute documentary series. As it becomes harder to reach audiences through traditional media, innovative brands and agencies are transforming the marketing business with the use of brand films. A branded content film begins with an exceptional collaboration with a filmmaker, with the ambition to deliver a visually powerful story, that subtly delivers the brands message. 


Brand Film Festival 2019 will see a day of thought provoking content sessions into this burgeoning area of marketing communications, with speakers from across the craft, comms and creative industries. The festival will showcase the shortlisted films throughout the day as well as recognising and celebrating the best in the industry. 


Brand Film Festival London is PRCA CPD accredited. When you attend Brand Film Festival London you will receive credits towards your continual learning and development.


Shortlist 2019


Shortlist


Animated
  • Pokémon Planet for The Pokémon Company by Hope&Glory with Maverick Productions
  • Viva la Vulva for Essity by AMVBBDO with Somesuch & Co, Ketchum, Poke, Zenith, Trim Editing, Time Based Arts
  • Yonkers Savings Bank for HSBC Global Communications by HSBC Now with MerchantCantos

B2B
  • ADDERLink Infinity Range Video for ADDER by Shoot You Video & Animation Production
  • Dr. Martens: Rebel soles for Dr. Martens by LifeWorks by Morneau Shepell
  • Identity for Pinn by The Edge Picture Company
  • In nuclear research, total well-being starts with safety for Canadian Nuclear Laboratories (CNL by LifeWorks by Morneau Shepell
  • Naia for Eastman by Cell48 with Jacqueline Bissett

Best Director
  • Babbel "An Alien Abroad" for Babbel by O Positive with Wieden+Kenney London
  • Imagine for easyJet by Riff Raff Films with VCCP, The Moving Picture Company London, The Factory
  • Nothing Beats a Londoner for Nike by Riff Raff Films with Wieden & Kennedy London, Final Cut, 750MPH, Time Based Arts

Best Performance
  • The Note for The Ritz-Carlton by Hearst Media Solutions
  • Viva la Vulva for Essity by AMVBBDO with Somesuch & Co, Ketchum, Poke, Zenith, Trim Editing, Time Based Arts

Best Post-Production
  • Dragon Challenge for Range Rover by Big Buoy/Big Chop with Spark 44, Carnage, Rogue Films
  • Erbauer Range Film for Kingfisher by Ecstasy of Gold 
  • Imagine for easyJet by MPC with VCCP, Riff Raff
  • #ShowYourEdge for Jaguar by WING London with CAA
  • The Boy and the Piano for John Lewis & Partners by MPC with Adam&eveDDB, Academy Films
  • Viva la Vulva for Essity by AMVBBDO with Somesuch & Co, Ketchum, Poke, Zenith, Trim Editing, Time Based Arts

Best Screenplay
  • Strangers' Reunion for The Ritz-Carlton by Hearst Media Solutions

Brand documentary
  • Aum’s Reunion: A lost child’s search for home for Google by Across the Pond
  • Build the Danish Way for Carlsberg by Armoury with Fold 7
  • Facebook: Beyond the Screen for Facebook by Hope&Glory with TCO and Huck
  • Jaguar: Going Electric for Jaguar by Flying Mile Films
  • Minds Wide Open: unlocking the potential of the human brain for Tianqiao and Chrissy Chen Institute by MerchantCantos
  • Mushy's Story for Currys PC World by The Hook with JBL/Blue 449
  • The Land of Land Rovers for Land Rover by The Progress Film Company with Spark44
  • The Pioneers for HSBC by Hill+Knowlton Strategies with ZoomFiji
  • The soul of a violin for Bodegas Ramon Bilbao by Bodegas Ramon Bilbao with CINE 365 FILMS
  • Uber: Where to, Britain? for Uber by Gravity Road with Channel 4, Manning Gottlieb OMD, Faithful Hound
  • UWE Mental Health for UWE Bristol by Korro
  • Volvo CE and LEGO Technic join forces with children to imagine the future of construction equipment for Volvo Construction Equipment by SE10 with Forsman & Bodenfors 
  • Woody Woodpecker - Bird Gone Wild for Universal Pictures by Nemorin Creative Film & Video

Branded Programme
  • Barclays "Card Freeze" with Capital FM for Barclays by Global Radio with OMD
  • Dear Dorothy for Jaguar Land Rover by Commotion
  • FA UNLCKD Series for Footasylum by Chief
  • Surroundings 001: Flava D - Lewisham for Shure by Crack Magazine
  • The Adventure Effect for Youth Hostel Association by Cubo with Secret Compass
  • The OMEN Esports Report from OMEN by HP for HP by DRUM with PHD Media
  • Tiny Kitchen x Ant-Man and the Wasp for Disney by Tastemade with OMD

Consumer Goods
  • Mushy's Story for Currys PC World by The Hook with JBL/Blue 449
  • Racing car vs. train Moscow" for JSC "Transmashholding» by Communication group "MOTIVE"
  • Viva la Vulva for Essity by AMVBBDO with Somesuch & Co, Ketchum, Poke, Zenith, Trim Editing, 750mph, Time Based Arts

Corporate
  • BP, RISE for BP by PSONA Films with UNIT for Grade & Sound
  • Dear Dorothy for Jaguar Land Rover by Commotion
  • Gateway to the World for Mwani by The Edge Picture Company
  • Go home well for Shell Connected Pictures by TMW Unlimited with Connected Pictures
  • Have You Heard? for Tideway by The Edge Picture Company
  • Ice Cream for All for Northern Bloc by Northern Bloc with Iron Row Films
  • Life in the Glass Age for Corning by Cell48 with MRM – McCann, SpeedVR, Spring Onion VFX, Primer, QLBeans
  • One Moment Of Courage for Goodman Masson by Goodman Masson with Beast London
  • Very Old Skateboarders for Facebook by Hope&Glory with Lewis Khan

Foreign Language
  • Another dream of yours for Larios by Pelonio with Garlic Films
  • Skittles launch Norway for Mars Nordic by JCP PR & Advertising with Kandidat Film

Funniest Film
  • Chabuddy CWC for Cricket World Cup by Black Shark Media with Ogilvy PR
  • Even Divas Are Believers for Hostelworld by Lucky Generals with Blink, The Mill, Stitch
  • Geek Island for UKTV Play by UKTV Creative and Taylor Herring with St. Mark's Studios
  • If Monopoly was real life for Hasbro by Jungle Creations with OMD UK
  • Palace 'Tokyo' for Palace Skateboards by MPC Creative with MPC

Healthcare
  • Making Gut Health Digestible for The Gut Stuff by Jones Knowles Ritchie with Resonate - Sound Design Company
  • Sorry for Sidra by The Edge Picture Company
  • You vs. Train: Tom's Story for Network Rail & British Transport Police by Pegasus with Progress Film Company
  • Viva la Vulva for Essity by AMVBBDO with Somesuch & Co, Ketchum

Internal
  • Four Years Long for English Institute of Sport by Tilling Creative Group
  • Fremantle 24/7 for Fremantle Media by Ecstasy of Gold with Fremantle Media, Workplace by Facebook
  • Go home well for Shell by TMW Unlimited with Connected Pictures
  • Meet Amy for HSBC by The Edge Picture Company
  • Proud of us in 2018 for Northumbrian Water Group by Northumbrian Water Group
  • Selfridges Duke Street Project for Selfridges & Coby MediaWorks London
  • Tick Tock for AstraZeneca by The Edge Picture Company
  • We Are Operations for HSBC Now by HSBC Global Communications with MerchantCantos

Issues and Crisis Management
  • Brides of the Well for WaterAid by Nucco Brain
  • Fighting Financial Crime - Drug Trafficking for HSBC by HSBC Global Communications with MerchantCantos
  • ICAM Lab Safety Films for ICAM - International Centre for Advanced Materials by Tilling Creative Group

Most Emotional Film
  • Armistice Day for Westminster City Council by TMW Unlimited with Westminster City Council
  • #bethegift for Nokia/HMD. Entered by Nucco Brain
  • Dear Dorothy for Jaguar Land Rover by Commotion 
  • Mushy's Story for Currys PC World by The Hook with JBL/Blue 449
  • SAFER and Red2Green for Local Services Division by Mersey Care NHS Foundation Trust with Featurephonicmedia
  • Viva la Vulva for Essity by AMVBBDO with Somesuch & Co, Ketchum, Poke, Zenith, Trim Editing, Time Based Arts
  • Within Indigo Walls for Cheong Fatt Tze – The Blue Mansion by Brace Productions

Music and Entertainment
  • Geek Island for UKTV Play by UKTV Creative and Taylor Herring with St Mark's Studios
  • Pokémon Planet for The Pokémon Company by Hope&Glory with Maverick Productions
  • Tiny Kitchen x Ant-Man and the Wasp for Disney by Tastemade with OMD
  • Very Old Skateboarders for Facebook by Hope&Glory with Lewis Khan

Not-for-Profit/Giving Back
  • Armistice Day for Westminster City Council by TMW Unlimited with Westminster City Council
  • Nathalie McGloin – Making Motorsport for Everyone for Stanley Black & Decker by Stanley Black & Decker
  • Small Talk Saves Lives: Everyday Small Talk for Samaritans, Network Rail & British Transport Police by Pegasus with Progress Film Company
  • The Adventure Effect for Youth Hostel Association by Cubo with Secret Compass
  • The Daily Mile - The Poem for The Daily Mile by Media Zoo with Ineos, ("supporter of The Daily Mile charity")
  • What We Do - brand film for Sightsavers by Sightsavers with Magneto Films
  • Where do you draw the line? for timeTo by Lucky Generals with Another Film Company, The Quarry, 750mph
  • Youth Employability for McDonald's by The Edge Picture Company

Public Affairs
  • How Long Would It Take You? (For Fire Door Safety Week) for British Woodworking Federation/Fire Door Alliance by Speed Communications

Sport
  • 50 years on - Susie Goodall takes on the Golden Globe Race for DHL by Maverick Sports + Entertainment with Erik Productions
  • Bring Your Fire for Dragons Rugby by Affixxius Films
  • Chabuddy CWC for Cricket World Cup by Black Shark Media with Ogilvy PR
  • Palace x Adidas 'Court Date' for Palace Skateboards by MPC Creative with MPC
  • Puma - We Are The Arsenal for Puma by Autobahn Productions with Knas, Pedro and James, Autobahn productions/Falca Production
  • SAP + Manchester City 'Who's The Blue?' for SAP, Manchester City by Momentum Worldwide with Burger Films, Dojo Filmhouse
  • #ShowYourEdge for Jaguar by WING Londo with CAA
  • The Pioneers for HSBC by Hill+Knowlton Strategies with ZoomFiji

Sustainability
  • Gansu for HSBC Now by HSBC Global Communications with MerchantCantos

Viral
  • #BeBrave for McLaren by WING London
  • Even Divas Are Believers for Hostelworld by Lucky Generals with Blink, The Mill, 750mph, Stitch
  • Nothing Beats a Londoner for Nike by Riff Raff Films with Wieden & Kennedy London, Final Cut, 750MPH, Time Based Arts
  • Palace x Ralph Lauren for Palace Skateboards by MPC Creative with MPC
  • Pokémon Planet for The Pokémon Company by Hope&Glory with Maverick Productions
  • Pump it Up for Volvo Construction Equipment by SE10 with Forsman & Bodenfors
  • Small Talk Saves Lives: Everyday Small Talk for Samaritans, Network Rail & British Transport Police by Pegasus with Progress Film Company
  • The Boy and the Piano for John Lewis & Partners by MPC with Adam&eveDDB, Academy Films
  • Very Old Skateboarders for Facebook by Hope&Glory with Lewis Khan
  • You vs. Train: Tom's Story for Network Rail & British Transport Police by Pegasus with Progress Film Company

Brand Film Festival Programme


Wednesday 1 May, Hawker House
11:00 Registration and refreshments

11:30 Opening remarks and welcome



CRAFT

11:45 The business case for diversity in brand film
The push for diversity in filming is gaining momentum. There is a movement to assist the historically underrepresented talent to gain exposure. Over the years diversity representation has evolved. Brands have made a conscious effort to incorporate minority groups into the story-making process. We highlight examples of brands seeing tangible business benefits of having diverse teams behind the lense.
Tanja Adams, Founding Partner, Another Production

12:05 Creating the future; brand film after 2020
From marketing changes to social media evolution and innovation in film production, which technological developments will have the biggest impact on how brand films will be produced and distributed over the coming years?

12:50 Challenger Brands: making the competition irrelevant
Challenger brands typically must do more to attract their target audience than their established rivals. This session will focus on a ‘disrupter’ and ask how they are using brand film to stand out and grow their business.

13:10 Showcase and awards
Throughout the day we will holding cinematic showcases of the shortlisted films and awarding them with a bronze, silver or gold status.

13:30 Networking lunch



CREATIVITY

14:00 Using brand film to amplify your corporate purpose
For brands to distinguish themselves as social change makers, they must connect with larger social, economic and environmental trends. A good number of brands have latched themselves to powerful movements. How can film help brands tap into - or lead - these movements without appearing cynical or opportunistic?
Jamie Credland, SVP Client Strategy & Marketing, The Economist Group
Klare Kennett, Assistant Director External Relations, Marketing and Communications, RSPCA
Kate McArthur, Head of Marketing, Square
Leila Mountford, Global Creative Manager, Amnesty International

14:45 Using brand film to create emotional connection: Neuroscience meets film making on set
This session will explore the role of emotional engagement in brand film production. Attention would be drawn to the application of research and neuroscience in decision making process to maximise audience impact, resulting in unique and captivating brand films.
Heather Andrews, CEO, UK, Neuro Insights

15:05 Targeting all age groups through brand film
Are companies missing a huge opportunity by being too focused on ‘Millennials’ and ‘Gen Z’ for their brand films? This session will focus on how some brands target multi-age groups without seeing age as barrier.

15:25 Showcase and awards
Throughout the day we will holding cinematic showcases of the shortlisted films and awarding them with a bronze, silver or gold status.

15:45 Refreshment break



EFFECTIVENESS

16:10 The Strength of Numbers: using data to create more compelling and effective brand films
How can data make your brand film soar? We hear from data scientists and creative strategists.
Ben Bale, Creative Innovation Director, Drum
Leo Grey, CEO, Grey Consulting
Ben Shaw, Head of Strategy, BBH

16:30 Amplifying and distributing your brand film
The evolution of the distribution landscape and the saturation of social media means that filmmakers must be innovative in bringing content to the right audiences, at the same time optimising engagement and commercial returns. Social media is used as distribution channel but how do companies extract a few minutes of content and deem it acceptable for social media distribution? In addition to this, what role does content amplification play? And to what extent do brands need to amplify their content? This panel will focus on various ways branded content can be distributed and amplified successfully using social media, connecting with audiences online and offline and establish unfamiliar ways of distributing content.
Samantha Fay, SVP Global Brand Strategy, Guinness World Records
Dabasree Dasgupta, Global Brand Director, Reckitt Benckiser
Francis Oliver, Head of Creative, Sky
Laura Street, Head of Content Social Media and PR, Collect+

17:15 Using influencers in brand Film.
What are the downsides and advantages of relinquishing total control and working with social Media stars. How important is it to have control in front of audiences?

17:35 Showcase and awards
Throughout the day we will holding cinematic showcases of the shortlisted films and awarding them with a bronze, silver or gold status.

17:55 Refreshment break



18:20 Keynote speaker

18:45 Closing remarks

18:50 Best of the Best winners announcement and closing remarks
We will be awarding a select few films from across the Festival as our Best of the Best in this closing ceremony.

19:15 Networking dinner and drinks

23:00 Event close

Accomodation


Book here
To book hotels at preferential rates click here and use the code 'bff'

Speakers


Categories


B2B
A film created for business-to-business communications or promotion.

 

Corporate
A corporate film that supported a specific goal and delivered significant results.

 

Internal
The best use of film or series for internal purposes to connect with employees
and highlight a corporate message or initiative.

 

Issues and crisis management
A film created to deal with a specific corporate or social issue.

 

Public affairs
A film created to influence political or governmental audiences on behalf of an
organisation or brand.

 

Brand documentary
The most effective documentary film created by a brand or agency that tells an
impactful, informative story.

 

Branded programme
For an inventive and relevant film that helped drive a brand’s objectives in a
demonstrable way.

 

Funniest film
For the film that gets the most laughs. The film can be part of a larger
programme or a standalone initiative.

 

Most Emotional film
The most heart warming, emotional film created by a brand or agency. The film
can be part of a larger programme or a standalone initiative.

 

Viral
For the film with a creative idea that produced the most buzz, including social
shares, views, likes, tweets, and traditional media pickup.

 

Consumer goods
For a brand film that helped achieve a goal, such as engaging consumers or
employees, building media buzz, and selling products.

 

Healthcare
The film that highlights the healthcare industry, from pharmaceuticals and
hospitals to insurance and overall wellness, in the most innovative way.

 

Music and entertainment
A film created to promote a movie, TV programme or other form of
entertainment.

 

Sport
For a film that uses sport to deliver a brand or organisations message.

 

Animated
For the most memorable and effective use of animation in film. Can include
hand-drawn, stop-motion, or computer animation.

 

Behind the scenes
The best film that offers a sneak peak at the making of a campaign, programme,
or event.

 

Best director
Given to the director who best brings a film to life with their vision and
techniques.

 

Best performance
A brand film that has most successfully accomplished it’s brands message
through a creative story and excellent production.

 

Best post-production
The film that best showcases the use of post-production editing techniques, such
as sound mixing, colour correction, graphic design, and special effects.

 

Best screenplay
The film that showcases the most original writing and storytelling so the content
resonates with viewers.

 

Best use of 360 or virtual reality
For films that tell a brands story through 360 or virtual reality techniques. To
engage viewers and immerse them in the interactive content experience. This
can include periscope or augmented reality.

 

Foreign Language
For the best foreign language film or series (please include English subtitles).
Films can be submitted by international/multinational brands and agencies.

 

Not-for-profit/Giving back
The film that demonstrates an impactful philanthropic program or brand CSR
effort and the results it had on society at large or for a specific organisation.

 

Sustainability
The film that underscores a corporation or agency’s sustainability efforts. The
film should tell a story as well as support the company’s particular sustainability
focus area.

 

Brand of the Year
This category recognises the brand or organisation that has produced outstanding branded film content over the last 12 months, which has met the company’s objectives and delivered real outcomes for the business. Judges will be looking at how the branded film content links to overall marketing strategy and to tangible business outcomes.

 

Creative Agency of the Year
This category recognises the creative agency that has produced outstanding branded film content for its clients over the last 12 months. Judges will take into account achievement against objectives, creative output, new business wins, client retention and relationships and innovation in delivery.

 

PR Agency of the Year
This category recognises the PR agency that has produced outstanding branded film content for its clients over the last 12 months. Judges will take into account achievement against objectives, creative output, new business wins, client retention and relationships and innovation in delivery.

 

Media Production Company of the Year
This category recognises the media production agency that has produced outstanding branded film content for its clients over the last 12 months. Judges will take into account achievement against objectives, creative output, new business wins, client retention and relationships and innovation in delivery.

 

2018 highlights


Brought to you by

PRWeek and Campaign USA launched Brand Film Festival for the first time in 2015. See what our transatlantic brothers and sisters are up to by visiting brandfilmfestival.com.

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General Enquiries

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Partnership Opportunities

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Erica Oghoghorie
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P: 07775 033164